Collecting data with no plan to report on it is, well frankly, silly. It makes no sense to collect data with no way to use it! The crazy thing is many software development companies recommend that exact thing.
Companies performing process improvement should consider mobile applications when that process is dependent on data collection from end users.
“Now, with these tools to guide your strategy in hand, it is finally time to start talking about technology!” Of course, this is my favorite part, but it is stressful for so many people that don’t understand technology.